The authority on how consumer brands win at retail
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Retail is one of the most powerful growth engines for consumer brands. It is also one of the most misunderstood.
GLOWPATH exists to change that. We give consumer brands the retail intelligence, strategic structure, and hands-on execution support to succeed inside the system.
Not theoretical advice — we have sat across from buyers, built launch plans from scratch, and walked store floors to understand what actually drives a brand's success.
From preparing for your first buyer pitch to scaling across global markets, we work alongside you at every stage of the retail journey.
Expertise across
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How we help brands grow and thrive
GLOWPATH start's where most consultancies stop, digging into the real problems beneath the surface. Our methods are built on years of working in beauty, health, and wellness, and we apply what we've learned to every project we touch.
International Market Expansion
Strategic market entry for consumer brands entering the US, UK, AU, and global retail markets — including Amazon-first strategies, retailer targeting, and cross-border commercial planning.
Retail Strategy Consulting
End-to-end retail strategy for consumer brands — from retailer targeting and buyer pitch preparation to launch planning, shelf strategy, and sell-through optimisation.
Integrated Marketing
Strategic channel planning and execution across digital, retail, and social — aligning brand, performance, and conversion to drive scalable growth.
Investor Relations
End-to-end fundraising strategy — from investor targeting and narrative development to pitch execution and capital raise support.
Supply Chain
Supplier sourcing, manufacturing, and logistics optimisation — ensuring operational readiness to support retail and international scale.
Amazon & Digital Channels
Amazon-first strategy and digital channel optimisation — from keyword strategy and PDP content to performance marketing and conversion optimisation across Amazon and TikTok Shop.
Human Capital
Organisational design and talent strategy — building high-performing teams to support brand growth and operational scale.
Creative & Packaging
Brand identity, packaging, and creative direction — designed to resonate with consumers and meet retail buyer expectations.
GLOWPATH Case Studies
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Meet Alysha & Nisha
Two leaders with deep experience across beauty, wellness, retail, and global expansion.
From negotiating with major retailers to scaling brands across international markets, Alysha and Nisha bring decades of combined expertise, hands-on execution, and founder-first understanding.
What our partners say
We work closely with founders and teams to unlock opportunities, sharpen strategy, and drive meaningful growth. Here’s how they describe the GLOWPATH experience.
Nisha played a key role in our US launch, combining strategic thinking with hands on execution, to drive a smooth and successful entry, into a highly competitive market. She brought structure, pace and expertise into a market that was so foreign. We couldn’t have done it without Nisha on the team!
From crafting the communications and presentation materials to designing thoughtful discussion prompts and leading the sessions with confidence and care, she brought a rare combination of precision, emotional intelligence, and creative clarity.
Nisha is our (not so) secret weapon. She radically transformed our thinking and approach on how to leverage Amazon for COCOGEN. The most effective and efficient partner we could ever have hoped for.
Their guidance was invaluable — right down to details like where testers should sit to create a more shoppable unit. Seeing the endcaps finally roll out across Sephora stores in Australia and New Zealand, and the success that followed, has been truly amazing.