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Who we work with

We partner with ambitious consumer brands ready to scale with clarity and confidence! Factional support enables brands to leverage executive industry experience, with the flexibility to define whats needed.
Whether projects large, small or one off pieces our model helps you scale as required.
A combined 30yrs experience across an extensive network of consumer brands, we support bold, forward thinking businesses to reach new heights at every stage.
From emerging start and scale ups through to global enterprise and market expansion, we have done it all and are excited to share that with you!

Our work centres on unlocking stronger retail performance, sharper brand strategy, and smarter expansion pathways.

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The challenges
we help solve

Growth rarely fails because of ambition — it stalls because of uncertainty, complexity, and lack of clarity.
 We partner with brands when the next step matters most and the margin for error is small.

Our clients typically come to us saying:

“I want to grow my retail footprint, but I don’t know when, where, or how to expand — locally or globally.”

We’ve launched with a new retailer… how do we maintain momentum and drive long-term sell-through?

I need a clear, holistic view of the Australian retail landscape and don’t know where to start.

How do I build a product pipeline and packaging approach that reflects what customers actually want?

I need stronger consumer insights and data to shape internal strategy and industry conversations.

I’m not confident in my brand positioning — is it resonating, differentiated, and future-proof?

Account admin is swallowing all my time — I need streamlined systems and support.

I have overstocks in products that are being deranged, how do I move SLOBS to get better cashflow.

Case Studies

A selection of projects that demonstrate how GLOWPATH supports brands through critical growth moments — from market entry to expansion — delivering strategy that works in the real world.
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01

Gem — Grocery Retail Impact

Retail Strategy
Driving standout in-store performance through bold trade activations and a redefined visual merchandising strategy across major grocery retailers.
01

Bangn Body — Sephora Retail Impact

Retail Strategy
Reimagining in-store visual merchandising to translate strong DTC momentum into standout retail performance.
01

Tussle — Focus Groups & Market Insight

Market Research
Using deep, consumer-led insights to prepare a cult DTC brand for confident expansion into bricks-and-mortar retail.
01

COCOGEN — US to AU (Amazon-First Launch)

Market Expansion
Designing a commercially sound, Amazon-led entry strategy to introduce a US functional beverage brand to the Australian market.
01

Gem — AU to US Retail Launch

Market Expansion
Guiding an Australian brand’s entry into the US market through rigorous market analysis, retail strategy, and end-to-end execution planning.

Let’s grow your brand together.

Whether you’re entering new global markets or scaling your existing footprint, we’re here to guide your next chapter with clarity, strategy and execution.
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